Swetlana Tschulkow is one of around 20 participants in the Stuttgart group who, since the end of October, have been learning a lot about developing business ideas, about orderly financial planning or about networking in real and virtual life every Wednesday from 4 to 7 p.m. and sometimes additionally on Thursdays in Zoom meetings lasting several hours.
The graphic designer, born in 1990, lives in Böblingen near Stuttgart, most recently worked as a marketing manager and is currently reorienting herself professionally. Her beloved dog gave her the idea for her project "stueckweise". Swetlana and her partner had not used conventional shampoo in plastic bottles at home for washing their hair for a long time. They had switched to shampoo bars. However, their dog's fine hair collected in them, which was decidedly unhygienic. "And so my partner and I started experimenting to see if and how this problem could be solved for us."
As part of the Empowered by Entrepreneurship programme, Svetlana Chulkov developed the idea for small, solid shampoo tablets that are first lathered up in the hand and then used to wash the hair. The prototypes are already being tested.
"The exchange and the regular mentoring sessions have been very, very beneficial for me personally," she says at the end of this section of the programme. "In this safe zone, I was able to cry over hurdles as well as rejoice over the small successes. But also the support and the conversations with the other participants were helpful to get out of a low."